How to Start an E-Commerce Business in 2023: A Step-by-Step Guide

You can signup here and start delighting your customers right away. The last leg of building your E-commerce website is pushing the website live. On the contrary, there are several checks you must do before taking your E-commerce website live. The policy should mention the expected time taken to ship and deliver the products at the customer’s location.

Refer to your secretary of state’s website for more information on the exact licenses required in your area. Technically, yes—you can sell products online through an ecommerce website without an LLC. However, it’s strongly recommended that you form an LLC before you start selling online. Creating an LLC forms a legal entity for your business and helps protect your personal assets from debts against the company. It also helps legitimize your business and makes it easier to scale.

Step 1: Create an account

He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. The most daunting step of building an online store is to create product pages. Regardless of the eCommerce platform you choose, you’ll need to plan the structure of your online store and figure out what functionalities you want to add. You can either use a website builder, an online store builder, or a dedicated eCommerce platform to set up and run a successful online store.

List the products in the database, and don’t forget to set the shipping rates and delivery options too. This step focuses on setting up the must-have elements of an ecommerce website, including payment gateways, shipping options, and automatic tax calculations. So if your site doesn’t offer their favorite methods, they may end up abandoning the purchase. For example, if your online store only accepts payments via PayPal and your customer wants to pay using a credit card, they may not buy your product. What the plugin does handle is integration with multiple payment platforms, including Stripe and PayPal. You don’t get access to a lot of design customization options either, but the plugin’s base design looks good on most sites.

Choose an Appropriate eCommerce Platform

Of course, one of the most important things you do is pick your domain name, and that job is made easier by having answer these questions already. Look at your website and the goals you’ve already put together. Finally, start making a list of the sorts of products you see and which are popular right now. When thinking about what to sell online, keep the money side of things in clear focus.

steps to build your eCommerce website

This includes adding product pages, secure payment methods, shopping cart and checkout options, shipping options, and more. Fortunately, creating an eCommerce website has become easier and more accessible than ever before, even for those on a limited budget. There are numerous platforms that allow you to build an online store for free, such as WooCommerce, Magento, and Shopify. These platforms offer a variety of templates and customization options to make your website unique and eye-catching. Once you have decided which e-commerce platform you want to use, the next step is to go to that platform and create an account and begin building your online store.


If you’re launching a brand-new, unestablished store, you can plan for lower traffic numbers. In comparison, an established brand looking to open an ecommerce store should prepare for higher traffic numbers. Depending on your business, you may already have a domain name. If you do, you can check this item off your to-do list for building an ecommerce website. Nearly 1/3 of customers discover brands with search engines – making it the most common brand discovery vehicle behind TV ads.

steps to build your eCommerce website

Then, under Software Setup, select the protocol as https, choose your domain, and hit the Quick Install button. Lastly, before putting your website up, remember to organize product pages into product categories to aid website navigation. Learn the best practices for managing and optimizing product category pages. Optimizing your product pages is one how to create a custom e-commerce website of the best things you can do to increase sales, and here’s how you can do it. The 2021 Adobe Digital Index Report estimates U.S. ecommerce spending to hit anywhere between $850 billion to $930 billion in 2021 and top a trillion dollars in 2022. Follow along with our detailed step-by-step instructions that walk you through how to build a website.

Why You Should Sell Online

It’s important to pick a domain name that reflects your business. Preferably, you want the domain name to match your business name, or at least as closely as possible so that customers know who you are. To get your eCommerce site up and running, you’ll need to either connect an existing domain or create a new one yourself. Your domain name is the name that users will type into their browser to get to your site. Choosing the right name is important for both your branding and SEO strategy, with the latter focused on having a trustworthy and easy-to-search domain name.

  • You can easily set up payment on sites like Shopify or with external add-ons like Square or Stripe.
  • Another major benefit of using GoDaddy for your online store is shipping assistance.
  • While the steps will vary depending on which platform you’re using, typically the steps will more or less involve the following.
  • And NO, you won’t have to stay up at odd hours to execute these events – you can simply schedule them far in advance so that you can make profits while you’re asleep.
  • Test your website thoroughly to make sure there are no broken links, your payment processing is working properly, and your website loads fast on both desktop and mobile devices.

After you’ve chosen your ecommerce platform or online store builder, you can move on to the design aspects of your website. If you’re just beginning to look at how to start an online store, realize that there is a lot that goes into it. You can piece it together with a build-your-own option and generic web hosting. But if you want your site to quickly and easily get up and running, then a builder like Pixpa is by far the best solution. Create social media platforms to post lifestyle images of your product or service. This is your chance to share with the world what you’ve been creating.

Wix – Overall, the Best Website Builder for eCommerce

But with an ecommerce website, you can sell to anyone, anywhere, at all times of the day. The creation of an eCommerce store does not have to be a complicated process. If you have the right tools (or talent), you can quickly get it set up and running. If budget permits, run paid ads on Google, Facebook, and Instagram to attract your target audience to come and browse through your store. With some free movie maker, you can set up these videos easily.

steps to build your eCommerce website

There’s no one-size-fits-all shipping solution for your online business. Shop around and get quotes – looking for reliable partners that will pass their shipping discounts on to you. When you think of retail, the first thing that comes to mind is sourcing, maintaining and handling inventory. However, if you choose a dropshipping business model, you don’t need to maintain and handle inventory by yourself.

Step 9: Launch and Promote Your Online Store to Start Selling

We recommend using Neve, since it’s a fast, multi-purpose theme that supports WooCommerce. For instance, Hostinger offers a custom dashboard called hPanel. And Kinsta, Flywheel, and WPEngine have their own dashboards that look very different from the cPanel. 👉 Our goal with this article is to inspire confidence and offer the necessary information to help build a basic ecommerce website.

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