eCommerce websites are extremely competitive and attracting the right customers is vital. If a customer has to go through many steps, or has a poor navigation experience the customer will leave your website without buying anything. The good reason is that these design mistakes are simple to avoid if you plan it properly and understanding how users will navigate through your website.
One of the biggest ecommerce design mistakes people make is not using high-quality images on their product pages. A bad photo can end the entire sales opportunity for your website. This is why you should use a professional photographer for your product images and ensure that the images are big enough to display the details of your products.
Another mistake that people make is not establishing uniform layouts for their pages. Different layouts for pages can confuse users and make the website appear messy. It is important to create an overall design plan and ensure that all pages follow the same pattern.
Additionally, many people forget to include contact details on their ecommerce websites. This is a major error and can make the site look unprofessional and could cause potential customers not to trust the company. It is essential to put your contact information in an easily accessible location on your site so that your customers know who to contact you should they have any concerns.
Ultimately, avoiding these ecommerce design mistakes can lead to improved customer experience and higher sales. If you follow these simple guidelines, you can make sure that your e-commerce site is user-friendly and effective at turning visitors into buyers.